Grammar
Style guide 
Nominalisation — power of verbs
Verbs are more powerful than noun phrases
Verbs are often stronger and more concise than noun phrases. Using noun phrases instead of verbs is known as nominalisation.
- The downturn in the economy caused the company’s problems. (verb)
- The downturn in the economy was the cause of the company’s problems. (nominalisation)
Watch out for nouns that end in -ion, -ment, -tion, -ence, -ancy, -ant. You can often change them into verbs.
take into consideration — consider
undertake an analysis of — analyse
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